| detergent {MNP} | R Documentation |
This dataset gives the detergent brand choice by households and the price of each brand.
data(detergent)
A matrix containing the following 7 variables and 2657 observations.
| choice | factor | a brand chosen by each household |
| Tide | numeric | log price of Tide |
| Wisk | numeric | log price of Wisk |
| EraPlus | numeric | log price of EraPlus |
| Surf | numeric | log price of Surf |
| Solo | numeric | log price of Solo |
| All | numeric | log price of All |
Chintagunta, P. K. and Prasad, A. R. (1998) “An Empirical Investigation of the ``Dynamic McFadden'' Model of Purchase Timing and Brand Choice: Implications for Market Structure”. Journal of Business and Economic Statistics vol. 16 no. 1 pp.2-12.